Monthly Archives: February 2014

Super Simple Marketing Plan Preparation

Marketing1

In the last post about the Super Simple Business Plan, I explained how important it is to be thorough yet quick to get your business going or reinvented — money loves speed.  Business is moving so quickly these days that those who waffle will be left in the dust — as will those who don’t see where things are headed in their market. Today’s post is all about a super simple marketing plan.  I am a Guerrilla Marketing practitioner who learned from the Father of Guerrilla Marketing, Jay Conrad Levinson.  I am the best-selling author of Guerrilla Tourism Marketing which I wrote, published and marketed in 2012.   One of the Guerrilla Marketing concepts is to create a simple marketing plan, which will be the subject of the next post (so be sure to subscribe to the RSS feed!) To prepare for your super simple marketing plan, answer the following questions. Super Simple Marketing Plan Preparation What Are Your Business Goals for Your Desired Lifestyle? Express your business goals, in terms of the amount of income (profit) you want each month and the number of days off you want each month.  Regardless of your current situation, write down what your goals are. Year One The amount of net profit I want is $_____________________ per month. I want ___________ days off each month. Year Three The amount of net profit I want is $_____________________ per month. I want ___________ days off each month. Year Five The amount of net profit I want is $_____________________ per month. I want ___________ days off each […]

The post Super Simple Marketing Plan Preparation appeared first on Carol Wain.

Continue reading

Make Money While You Play

20141222_111352

In my experience, most people – employees and business owners alike – have the desire to work less and play more while making more money.   I fall into this category myself and I have an answer. Many years ago, when I was on the management team at Whistler Mountain, I was permitted to ski during my work day as long as the work was done.  I was a supervisor in the data processing department and my boss didn’t think the work was ever done, so I didn’t get to ski.  My boss liked to keep information to herself and she was always busy.  I believe it was because she thought she would be indispensable, which of course, is an illusion. Things were about to change dramatically the second year when she announced her pregnancy.  She was forced  to share her knowledge and prepare me to take over while she’d be off for 6 months.  Training started slowly but then, as a result of complications with her pregnancy, my training became a crash course – and then she was gone for about a year. Login Go to Open Click Enter “xxxxxxxx” Tab … and so on.   During that time, I took the opportunity to implement something I’d learned as a manager at McDonald’s Restaurants – I created a training manual with each and every task we were responsible for doing.  The manual was a piece of work!  It outlined with absolute detail step by step what to do.  Each line started with a verb and explained one activity to do.  […]

The post Make Money While You Play appeared first on Carol Wain.

Continue reading