Monthly Archives: March 2014

F.O.R.C.E. Formula™ for Business Transformation – Operations


F.O.R.C.E. Formula ™ for Business Transformation – Operations The F.O.R.C.E. Formula™  is a comprehensive review and action plan for transforming 5 primary areas of business that are ripe for transformation.  Regardless of whether you are an aspiring entrepreneur, a seasoned entrepreneur, a small business owner, a professional services provider or a leader in the corporate world, the F.O.R.C.E. Formula™ transforms the way you do business. Within each of the 5 primary areas for business transformation there are 5 key elements and within those 5 key elements there are 5 actions, activities or questions to be answered. In this video Carol explains the O in the Formula — Operations Your operations are — in a nutshell — the way you do everything.  Do you have defined systems and processes for everything so that your training is simplified and your consistency is enhanced?    Where is your focus with your decisions and decision making?  What are people complaining about?  What is your business model or business models?  Do you have passive and/or recurring revenue — either as your primary business model or a secondary business model?  Do you have a well-oiled sales machine?   Are your vendors and partners in alignment with your business mission and values?  How can you leverage your relationship with them? What lessons do you take away from this post? Share your thoughts below in the comments … Carol Wain is a leadership consultant, trainer, mentor, speaker, best-selling author and Entrepreneur of the Year 2003.  She is the founder of  Marquee Incentives, Marquee Marketing, Marquee Experiences, Marquee Events and Carol Wain International, which provide consulting, training […]

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Super Simple Marketing Plan

marketing scrabble

In this post, the last of the Super Simple Plans to reinvent your business or to launch your business quickly we are creating our super simple marketing plan. If you missed the Super Simple Business Plan post, click here. If you missed the Super Simple Marketing Plan Preparation post, click here. What you’ve done so far is get very clear on your vision, mission, strategy, ideal customer and what you are going to sell in a way that differentiates yourself from others.  Now it’s time to create your Super Simple Marketing Plan – based on Guerrilla Marketing concepts — so you can get going. 7 Sentence Marketing Plan All the prep work you’ve just done now translates into your 7 sentence marketing plan.  If you have more than one product for more than one audience you can and should create one marketing plan for each but let’s just create one for now The Specific Purpose of My Marketing is to:  (start with a verb/action word. For example get people to sign up for a free consultation) The Competitive Advantage I Want to Stress is: Our Target Audience is: Our Ideal Customers (for This Product/Service) Are: (complete for each product/service) The Marketing Tools to gain exposure and to lower Our Customer Acquisition Cost are:  Our Niche in the Market is: : Our Marketing Budget Will Be ______ % of Our Projected Gross Sales in Year One. Now that you know what you are selling and how you are going to market, it’s time for you to get going!  In future posts […]

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