Super Simple Marketing Plan Preparation

In the last post about the Super Simple Business Plan, I explained how important it is to be thorough yet quick to get your business going or reinvented — money loves speed.  Business is moving so quickly these days that those who waffle will be …

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Make Money While You Play

In my experience, most people – employees and business owners alike – have the desire to work less and play more while making more money.   I fall into this category myself and I have an answer. Many years ago, when I was on the management team at Whis…

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What is a S.T.A.R. Reinvention?

People ask me all the time “What is the difference between reinvention and adaptation?” and my answer is that adaptation is like a chameleon whereas reinvention is like a caterpillar. The chameleon adapts and changes according to its surrou…

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