Improving Your Customer Experience is Easier When You Understand the Following: Customer Experience is in every business decision. The only true differentiation between competitors is the Customer Experience they deliver. Your brand IS your Customer Ex…
Continue readingI purchased a great video editing software a few weeks ago. Fortunately (for me) I have been so busy that I haven’t had a chance to use it yet because all software has bugs — even after the beta testers have given their feedback. I logged …
Continue readingYou likely already know the 5 original “Ps” to marketing – product, placement, packaging, promotion and price. However, in today’s business environment there are 5 new marketing “Ps” to consider to transform your business. Personality – People w…
Continue readingTD Bank Takes a Page from WestJet — Combining a personalized Thank You with great PR Watch and you can’t help but feel moved. This video shows the power of a personalized thank you. How are you thanking your customers — particularl…
Continue readingYOU have been a person a lot longer than you’ve been a business leader and as a result, you have beliefs (some of which could be self-limiting) and you have dreams, whether you’ve explored them or not. The reason why we start business transforma…
Continue readingHere’s what happens when you don’t give up… gotta love his ingenuity and tenacity! Would you try as hard to get what you wanted? Sadly most people quit right before their breakthrough. If you truly want to reinvent your life or trans…
Continue reading5 Reasons to Focus on Employee Experience (EX) Lower turnover Attract high-caliber employees Improve customer experience Increase productivity Increase profit EX Insights Gallup research also shows that active disengagement costs the U.S. an estimated …
Continue reading5 Reasons to Focus on Customer Experience (CX) Increase Customer Lifetime Value (CLV) Decrease Customer Acquisition Cost (CAC) Support an increase in employee engagement Create brand advocates and greater loyalty Differentiate your company among compe…
Continue readingThis blog post was going to be about the nearly perfect customer experience I initially experienced when I rented a car from Enterprise a couple of weeks ago. I got busy and didn’t get around to writing the post — which, in retrospect, was…
Continue readingCreating an Emotional Connection Increases the Opportunity for Customer Engagement When you create an emotional connection with your customers and/or prospects, your ability to increase your customer lifetime value (CLV) is higher because emotional con…
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