Marketing – The New 5 Ps For Marketing

You likely already know the 5 original “Ps” to marketing – product, placement, packaging, promotion and price.  However, in today’s business environment there are 5 new marketing “Ps” to consider to transform your business. Personality – People w…

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Creating an Emotional Connection – P&G

Creating an Emotional Connection Increases the Opportunity for Customer Engagement When you create an emotional connection with your customers and/or prospects, your ability to increase your customer lifetime value (CLV) is higher because emotional con…

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Career Reinvention

Is a Career Reinvention in Your Future? As a consultant who helps businesses become more profitable by leveraging the relationships they have with their employees — and as a previously miserable employee — I know how challenging it is to h…

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