Business Alignment Critical For Success

If you’ve ever driven a car with a bit of a pull or wobble you know you’ll get where you are going but it’s not necessarily going to be as easy as when the wheels are in alignment.  You’ll be more stressed and tired as you cont…

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Is Your Customer Loyalty on Life Support?

What is customer loyalty?  Does it even exist — after all customers can be loyal to your business because of convenience only, yet given a change in their lives — whether a new job or a new home, their loyalty vanishes.  Customers can also …

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Living Your Brand Promise

“How can I optimize my marketing budget?” and “How can I get more sales?” … these are two questions that I’m regularly asked and they are not only valid questions but they are indicative of reality… we need to …

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10 Customer Engagement Ideas

Build a community… We’d all love to have the same level of customer engagement as Harley Davidson but the reality is that it’s a lot of work.  Besides, how many of us have products that are cool enough to be tattooed on your head?  W…

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Is Groupon good for Your business?

At first I was completely opposed to Groupon… after all the economics don’t make sense for the merchant and, if done wrong, the impact on cash flow can be devastating. I have heard of two stories (interestingly both were related to dental …

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